EA Giving Tuesday

Donation matching initiative

EA Giving Tuesday 2021

Facebook's $8 million donation matching program for Giving Tuesday began on November 30, 2021, at 8:00:00 a.m. EST. The 100% matching tier ended seconds later, and the 10% matching tier ended hours later. The EA Giving Tuesday team, in collaboration with Rethink Charity, helped the EA community direct an estimated $411k in matching funds to effective nonprofits. See below for the amounts donated and matched.

If you'd like to see the match amounts for your own donations, you can go to Settings & Privacy > Settings > Facebook Pay > Activity > See All. Or from a computer, you can just click https://secure.facebook.com/facebook_pay/payment_history.

While many donations were matched at 10%, the 100% match was very competitive in 2021. Because of inconsistencies in processing delays, some donations submitted in the recommended timeframe were processed either too early or too late for the 100% match.

Total Amounts Donated and Matched

Over $1.3 million was donated through EA Giving Tuesday 2021, and an estimated $411k in Facebook's matching funds were directed to effective nonprofits. To learn more, please see our "Donations and matches" page.

About EA Giving Tuesday

EA Giving Tuesday organizes people around a shared goal: to direct matching funds to highly effective nonprofits that they wouldn't otherwise receive.

The EA Giving Tuesday team supports both donors and highly effective nonprofits, to make it as easy as possible to participate in this unique matching opportunity.

What were Facebook's matching program details in 2021? Facebook offered $8 million USD in matching funds, with a 100% match for the first $2 million USD and a 10% match ($6 million USD) for the following $60 million USD. There was a match limit of $20,000 USD per donor and $100,000 USD per nonprofit. The 100% match began on November 30, 2021, at 8:00 am EST (that’s 5:00 am PST) and ended seconds later. We expected that donating very fast would be especially important this year.

How has it gone in previous years? Over the past three years (2018, 2019 and 2020), the hundreds of donors that were coordinated by EA Giving Tuesday donated over $3.4 million to highly effective nonprofits, and overall 42% of donated amounts ($1.4 million) received a match from Facebook. This section of our 2020 retrospective breaks down donated and matched amounts year by year.

Who organizes EA Giving Tuesday? The EA Giving Tuesday team and Rethink Charity organize this project. EA Giving Tuesday is motivated by effective altruism (EA), and many people in the EA community help us immensely.

How do I learn more or participate? Sign up to receive updates, read our FAQ or email us at contact@eagivingtuesday.org.


Donors outside of the United States: Unfortunately, this donation matching opportunity may be less valuable for you, because of potential for lower donation limits and loss of tax benefits. Please see our FAQ entry on this for more info.

Questions? Read our FAQ or email us at contact@eagivingtuesday.org.